Growth Hacker Marketing: A Primer on the Future of PR, Marketing, and Advertising

Type
Book
Authors
ISBN 10
1591847389 
ISBN 13
9781591847380 
Category
Unknown  [ Browse Items ]
Edition
Reprint 
Publication Year
2014 
Publisher
Pages
144 
Abstract
 
Description
A Primer on the Future of PR, Marketing and AdvertisingA new generation of megabrands like Facebook, Dropbox, Airbnb, and Twitter haven’t spent a dime on traditional marketing. No press releases, no TV commercials, no billboards. Instead, they rely on a new strategy—growth hacking—to reach many more people despite modest marketing budgets. Growth hackers have thrown out the old playbook and replaced it with tools that are testable, trackable, and scalable. They believe that products and businesses should be modified repeatedly until they’re primed to generate explosive reactions.Bestselling author Ryan Holiday, the acclaimed marketing guru for American Apparel and many bestselling authors and multiplatinum musicians, explains the new rules and provides valuable examples and case studies for aspiring growth hackers. Whether you work for a tiny start-up or a Fortune 500 giant, if you’re responsible for building awareness and buzz for a product or service, this is your road map. - from Amzon 
Biblio Notes
 
Number of Copies

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